Various factors shape how private credit managers enter the market and, in turn, what regulatory requirements their performance advertising needs to satisfy. The nuances are important, as the performance metrics required for private credit funds or separately managed accounts, which are becoming increasingly popular, impose different efforts and obligations on managers. Those are coupled with institutional investors’ growing insistence that managers comply with some – or all – of the CFA Institute’s Global Investment Performance Standards, as well as other ongoing compliance requirements (e.g., SEC’s Marketing Rule). To provide insights into current private credit industry trends and assist managers with practical guidance, ACA Group recently hosted a webinar that was moderated by partner Julia Reyes and featured her colleagues, Shivani Choudhary, managing director, and Gretchen Salisbury, director. This article summarizes the key takeaways from the presentation. See “ACC and EY Report Examines Growth Trajectory and Recent Trends in Private Credit” (Mar. 6, 2025).